Hi. I’m Fei,
I create brand, print, digital, and multimedia design that helps education and mission-driven organizations communicate with clarity and impact.
About me /
I’m a Visual Design Lead with experience across branding, print, digital, motion, and environmental design. I create thoughtful, audience-centered work that helps organizations communicate clearly, strengthen brand consistency, and tell more meaningful stories.
My background includes leading projects from concept through production, partnering with cross-functional teams and outside vendors, and developing creative solutions across campaigns, events, institutional communications, and multimedia touchpoints. I’m especially drawn to work in education and mission-driven environments where design can make information more engaging, accessible, and human.
Education
MFA /
Academy of Art University, San Francisco
Graphic Design and Digital Media
BFA /
Hubei University of Technology, China
Computer Art Design
Experience
Sacred Heart Schools, Atherton
Position: Visual Design Lead
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Lead cross-channel visual design across print, digital, environmental, and campaign communications.
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Partner with internal stakeholders to translate institutional goals into clear, audience-centered creative solutions.
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Manage design projects from concept through production while coordinating timelines, approvals, and vendor relationships.
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Strengthen brand consistency across school-wide initiatives, events, and community-facing materials.
shschools.org/
July 2022—Present
PJCC / Peninsula Jewish Community Center
Position: Graphic / Visual Designer
Print and digital visual design, including Logos, brochures, posters, flyers, emails, banner marquees, etc. Work closely with different customers and clients.
Overall activity planning and site layout.
pjcc.com
December 2018—June 2022
Blue Wander
Position: Graphic Designer Consultant (Freelance)
Helping BlueWander with the design of its product, website, and
communication materials.
bluewander.life
June 2018–Present
Robot Gyms
Position: Graphic Designer (Freelance)
Helping BlueWander with the design of its product, website, and
communication materials.
robotgyms.com
September 2017–September 2018
Paper Culture
Position: Associate Designer
Reviewed and updated the overall design aesthetic including colors, typography and layout—making suggestions and changes where appropriate. Reviewed customer files for typographical errors, grammar, style suggestions, and missing information. Provided feedback directly to customers via email.
paperculture.com
April 2018—July 2018